In late 2023, Rapid Asia supported the WildAid Thailand shark fin campaign PSAs released for a five-year period by conducting a follow-up survey to assess changes in shark fin consumption and demand. This survey also employed our KAP (Knowledge, Attitude, and Behavior) Score Model to capture behavior change associated with campaign exposure.
The findings underpin the report’s key insights and offer vital evidence to guide strategies that reduce shark fin consumption and promote sustainable, responsible practices.
To read the full report, please click here.