Hong Kong, 11th March 2016—More than 100 behavior change experts, including Rapid Asia met in Hong Kong to formulate innovative approaches and action plans to change the knowledge, attitudes and practice of consumers of illegal wildlife products.
Participants from approximately 60 organizations across the globe represented diverse professional and research experience on influencing consumer choice and a wide spectrum of markets, economies and cultures.
“This was a groundbreaking gathering of demand reduction experts, and we’re confident that between us, we have made great progress in establishing the collaborations and strategies that are needed to prompt major changes in consumer buying behavior” said Steven Broad, Executive Director of TRAFFIC.
Read the full article at TRAFFIC : Changing Consumer Choice: Experts Gather to Ensure a Future for Endangered Species