Hope for elephants as more Chinese feel remorse for ivory purchases Wednesday, July 24, 2013 Beijing, China A recent evaluation of an advertising campaign…
All News
MTV EXIT Impact Summary – February 2013
MTV EXIT works with Rapid Asia that has developed the methodology behind the KAP Score. The KAP Score combines ratings on Knowledge, Attitude and intended Practice into a weighted one number score. For this campaign, all the KAP measures have been developed according to input and recommendations from TIP experts across the region before each MTV EXIT intervention (program/event). The evaluation itself takes place in three stages…(Read…